In case you weren’t aware, CCS—the longest running, most recognizable mailorder in the skate game—was acquired by Foot Locker in 2008. That’s old news. What’s new is that the refs at Foot Locker just blew the whistle on CCS, ostensibly calling it a wrap. As of today, CCS employees are quitting and getting laid off as CCS will be phased out entirely. Customers will now be directed to Eastbay for their skate product needs.
So what does that really mean other than the fact that you will no longer be getting catalogs mailed to you with four hundred pages of sneakers and two of actual skateboards? Not much really, as the importance of CCS to the average skateboarder is at an all time low, but that’s another big declaration about where skateboarding is headed in the weird ass year of 2014.
I know you’re saying, “Who gives a shit?” as your small brand board snaps another no comply. But aside from the hit the CCS riders and employees are taking, it does reinforce the idea that skateboarders ARE rapidly becoming athletes. Wait, I just talked about small brands and creative skateboarding and said we’re athletes? Huh? Just give me a second.
By shifting CCS, such an iconic brand—albeit now largely irrelevant to the true pulse of skateboarding—from their own home to Eastbay’s blanket, a part of skateboarding has symbolically just become just another sports category. Yup, you’ll now be able to see skateboarding slotted next to rugby, volleyball, and lacrosse, because… well… to the world at large it’s just another sport.
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June 26, 2014 6:50 pm
good – CCS good riddance.
support your local shop.
June 26, 2014 11:46 pm
what local shop.
it was cool to say that when it applied, but those have largely disappeared too because of mall stores and internet sites, which are the new school equiv of CCS.
though i’m not mad at SoCal Skateshop, which is a real skateshop that did the internet site thing right. it just so happens it’s 3,000 miles away.
June 27, 2014 3:57 am
I always hit the Val Surfs in my area. Valley Village, Woodland Hills, and Thousand Oaks are closest. Even got their logo tattooed on my forearm but sometimes I need more than what they have. I’ve ordered from SoCal cuz the have a huge selection and always have more than just one or two of each deck. One day I was bored and drove out there and all I have to say is holy shit! They have so much shit it’s awesome, it’s definitely worth the 160 miles round trip. Kid in a candy store type shit.
June 29, 2014 6:15 pm
you have a val surf tattoo? jesus, just get some flash off of the wall next time….
June 27, 2014 6:47 pm
Exactly, what local skate shop? Everyone is saying this but you gotta realize that there is barley any skate shops out there. I have no skate shops near where I live at all thats why I used CCS. Sad to see it go. In my opinion its the only good website that ships skateboard decks, clothes, hats, ect.
July 6, 2014 8:39 am
If so, check out skatewarehouse.com or skateamerica.com
June 26, 2014 6:52 pm
I think CCS died because Jenkem has a Nike ad in the background.
June 26, 2014 6:53 pm
Fox Sports, too. Is Jenkem trying to commit suicide?
June 26, 2014 7:32 pm
First Black Box, then CCS, next up Jenkem!
Seriously Jenkem, get rid of that shit, I know you wanna make some monies, but that just plain dumb.
June 26, 2014 7:29 pm
Support real skateboard shop. Shop local. Fuck online, fuck the malls, go to a skateshop and stop being a dickhead.
June 26, 2014 7:39 pm
You know, we spend a lot of time lamenting that skateboarding is being redefined as a sport.
I say skateboarding is helping to redefine what a sport is.
June 26, 2014 9:32 pm
TRUE
July 7, 2014 9:55 pm
damn finally someone is thinking outside the box! Ask not what the world can do for skateboarding, ask what skateboarding can do for the world!