In case you weren’t aware, CCS—the longest running, most recognizable mailorder in the skate game—was acquired by Foot Locker in 2008. That’s old news. What’s new is that the refs at Foot Locker just blew the whistle on CCS, ostensibly calling it a wrap. As of today, CCS employees are quitting and getting laid off as CCS will be phased out entirely. Customers will now be directed to Eastbay for their skate product needs.
So what does that really mean other than the fact that you will no longer be getting catalogs mailed to you with four hundred pages of sneakers and two of actual skateboards? Not much really, as the importance of CCS to the average skateboarder is at an all time low, but that’s another big declaration about where skateboarding is headed in the weird ass year of 2014.
I know you’re saying, “Who gives a shit?” as your small brand board snaps another no comply. But aside from the hit the CCS riders and employees are taking, it does reinforce the idea that skateboarders ARE rapidly becoming athletes. Wait, I just talked about small brands and creative skateboarding and said we’re athletes? Huh? Just give me a second.
By shifting CCS, such an iconic brand—albeit now largely irrelevant to the true pulse of skateboarding—from their own home to Eastbay’s blanket, a part of skateboarding has symbolically just become just another sports category. Yup, you’ll now be able to see skateboarding slotted next to rugby, volleyball, and lacrosse, because… well… to the world at large it’s just another sport.
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July 12, 2014 8:07 pm
I say to hell with FootLocker and Eastbay, both of them will not get any more profit from us. We need to make decisions as a community to do what’s best for skateboarding as a whole, and push Eastbay out of the market by limiting the sale of skate goods through FootLocker
August 23, 2014 4:36 am
This Is Heart Braking
August 23, 2014 4:37 am
I switching to zumiez!!
September 29, 2014 1:46 pm
Anybody think that cvs is gunna have a crazy sale??? I hope maybe a good 90 percent off. That would be buitiful
September 29, 2014 1:46 pm
Ccs*