We randomly came across the Public Housing Skate Team in 2016 when we saw their video “THUG”. It felt experimental and raw, like a strangely satirical mix of short film, skate video, and kung-fu flick. Mixing stereotypical “hood moments” with tongue-in-cheek antics, like finding bullets in your hardware stash, we weren’t sure how much was comedy and how much was real.
When PHST hit us up to come hang in the Bronx, we didn’t know what we’d be getting into. So we took a train an hour and a half north and met them at Gun Hill Road projects.
What we found was a group of dedicated and pretty successful young guys running a small brand right out of public housing. All their products are inspired by real-life stories, like the New Yorker who raised a tiger in his apartment, or a family member who spent time in jail. Despite their rough environment, these guys lead genuinely positive and creative lives. Rather than feed into their surroundings, they’re using the hood to build a brand that could take them wherever they want to go.
Related Posts
-
NEIGHBORHOODS: HELSINKI WITH MARIUS SYVANEN
Marius took us around his old stomping grounds and showed us a sketchy new spot he's been itching to skate.
-
WATCH BEN ST AUBIN IN CANADIAN HOMIE VIDEO “RENDERED”
Ben skates fast, hits unconventional spots and randomly wore a ski mask in one of his clips. What more could you ask for?
-
WATCH TOM K SKATE ON 16MM FILM
For every 10+ filmers who burn money shooting skateboarding on film, there's only one or two that do it right.
-
A LOOK BEHIND “THE SKATEBOARD HERO WHO FOUGHT A TERRORIST”
A quick chat with the director of skateboarding's newest documentary.
-
SHOP TALK AT EL SERENO SKATE PARK IN LOS ANGELES
We took a little trip to LA and put some local foos in the hot seat.
-
TUTORIAL: HOW TO FILM ON A VX1000 WITHOUT TAPES
A DIY hack for all the VX1000 purists and skaters that want to be able to film on the camera forever.
-
BRANDON TURNER AND BRANDON NOVAK SKATE AROUND NYC
Turner and Novak met up in NYC to skate and create a support system for anyone wanting help managing their mental health or drug use.
-
SHOP TALK AT BLUE PARK IN BROOKLYN
Skatepark locals weigh in on skateboarding's most pressing issues.
Comments
Popular
-
MY EXPERIENCES IN SKATEBOARDING
"I've been terrified of garnering the reputation of 'ramp-tramp' or 'pro-ho' just from spending time with skaters."
-
WHAT WOULD MAKE SKATERS DITCH THE BIG SHOE BRANDS?
We asked younger skaters how small shoe brands could win back their business from the big budget behemoths.
-
8 ARTISTS REIMAGINE THE INDEPENDENT LOGO
What would an Independent rebrand even look like?
-
BRIAN SUMNER ON LEAVING THE SKATE INDUSTRY AND FINDING CHRISTIANITY
"People are going to hate you for different stupid reasons, but people shouldn’t be divided over the faith."
-
WHAT YOUR GRIPTAPE STYLE SAYS ABOUT YOU
Leave it to us to overanalyze one of the least important parts of your skateboard.
December 18, 2017 3:21 pm
Jenkem for the people yo?
December 18, 2017 4:55 pm
Another great content by Jenkem. Damm, even the name off there projet is thug as fuck!
December 18, 2017 6:59 pm
I’m moving to gun hill right now .. fuck highland park and all of LA – don nygugen and every other LA skater after seeing this video
December 18, 2017 7:01 pm
“Ya I heard BLACK is moving from Hollywood to the Bronx… heath is gonna carry it across the country by himself with no shoes on, while carrying groceries “