That’s right, we teamed up with Popeyes® Louisiana Kitchen to release our own signature dipping sauce, of course called Jenkem Sauce™.
Jenkem Sauce embraces the bold style of East Coast skateboarding by combining smoky BBQ flavor with tangy hints of sweet and salty into a sauce that is only available in select skate shops and Popeyes along the East Coast.
“Skateboarders are often eating on a budget, and Popeyes has always been proud to offer affordable, satisfying meals to skaters for decades,” said Pete Clifford, President of North America. “With this new sauce, we’re showing skateboarders that we’re glad to support them and give them the energy to express themselves creatively, on and off the board.”
When Popeyes initially approached us to get in the skate game, we were hesitant. But food brands used to put skateboarders in commercials all the time, and some still like to holler at skateboarders. So rather than just saying “do a kickflip” in some corny ad, we got more involved and actually made something in the spirit of true partnership.
And to make sure the sauce’s flavors are authentically East Coast, we hit the streets of New York to give folks a taste test.
If you’re on the East Coast, call or visit your local skate shop or Popeyes to see if you can snag a packet. Full details and information in the press release.
Never stop dipping Jenkem Sauce™.
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April 29, 2019 12:04 pm
Has Popeyes Corporate Office seen the BLE video?
April 29, 2019 12:47 pm
We Love BLE & we’re happy to support skateboarding and skateboarders worldwide! Never stop dipping Jenkem Sauce™ ! – James Holzenbauer, Popeyes Peru, CMO +51 742 1873
April 29, 2019 4:02 pm
Thanks for the prompt reply Mr. Holzenbauer. It would be much more helpful if you were actually from Popeye’s Corporate and not just a contributor to a skateboard website comment string.
We were out of pocket when this landed, so the news got a little ahead of us in HR. I’ve got Renee Stevens breathing down my neck, all i want to do is confirm that Corporate is okay with what I’ve seen in the BLE video, which, unless the company is making a major pivot, is very off Brand for Popeyes Lousiana Kitchen. Rene wants me to make sure Corporate and HR messaging is consistent now that questions are coming in from various media outlets.
If you’re done wasting my time you can go practice Dolphin Flips in your local Arby’s parking lot.
have a great day.
April 29, 2019 12:49 pm
Just tried it over at Labor.
Incredible flavors!
Pops!
April 29, 2019 1:25 pm
Send one to the east-est coast!
April 29, 2019 1:25 pm
y tho