The Instagram explore page has become a cesspool for angsty skaters to launch the next Supreme using their moms credit card and a few stock images.
So when I first found EC Melodi’s page, I expected them to have run their course in a few weeks and the hype would move on to the next brand. But this hasn’t happened because Melodi is different.
They didn’t just buy some screen printing materials from Amazon and plaster everything in sight with their logo. They’ve taken the challenge of running a skate brand seriously and have come up with strong clothing designs and taken their time to slowly build a cult following with the help of some of the best up-and-coming skaters from across the country. The lack of effort that has plagued so many other young brands clearly hasn’t been a problem for Melodi.
Building off the success of their previous two videos, EC III showcases the crew’s unique styles over a perfect mix of recognizable east coast spots, and a slew of fresh ones, all cut together with b-roll and music choices that give the video a sense of playful eeriness.
It’s filled with cameos from pros, like Andrew Reynolds and Stephen Ostrowski, and stars some familiar Melodi faces like Efron Danzig, Toby Bennett, Kyota Umeki, Akobi Williams, Coles Bailey, and more.
Related Posts
-
PREMIERE: ROWAN DAVIS’ “MEADOW” PART
Rowan skates so well, this vid could have been filmed with a leaf on a stick and still turned out good.
-
PREMIERE: MARBIE IN “RUINING SKATEBOARDING”
We're happy to offer you one last loosie before the full thing drops in its entirety in a few days.
-
HANGING OUT WITH… BEATRICE DOMOND
We toured some Wall Street skate spots and took a helicopter ride just for the hell of it.
-
THE SECOND COMING OF BRANDON TURNER
A look behind what went into one of the best skate career resurgences of all time.
-
GETTING KICKED OUT OF MIDTOWN WITH CHRISTIAN HENRY & NAQUAN
We took advantage of quarantine to try and hit some Midtown spots that we thoughts were tourist and security-free...
-
SHOP TALK AT EL SERENO SKATE PARK IN LOS ANGELES
We took a little trip to LA and put some local foos in the hot seat.
-
WORKING ON JOKES WITH SKATEBOARDING COMEDIAN, WHITMER THOMAS
Meet the only skateboarder to ever get an HBO standup comedy special.
-
WATCH A NEW VIDEO FROM THE TIMESCAN CREW IN JAPAN
A reminder that the Japanese skate scene is so much more than the new wave of contest robots.
Comments
Popular
-
MY EXPERIENCES IN SKATEBOARDING
"I've been terrified of garnering the reputation of 'ramp-tramp' or 'pro-ho' just from spending time with skaters."
-
WHAT WOULD MAKE SKATERS DITCH THE BIG SHOE BRANDS?
We asked younger skaters how small shoe brands could win back their business from the big budget behemoths.
-
WHAT THE HELL IS GOING ON WITH ILLEGAL CIV?
The Illegal Civ stuff feels like an ongoing soap opera, so to air out any confusion we talked to a few key characters.
-
8 ARTISTS REIMAGINE THE INDEPENDENT LOGO
What would an Independent rebrand even look like?
-
A SERIOUS REVIEW OF MARK SUCIU’S SERIOUS “VERSO”
Verso asks that we pay it a kind of attention many of us automatically do not. Knowing this, we choose to either look more closely or let it pass before our eyes the way the rest of skating does.
August 31, 2021 4:15 pm
Grunge was shite and now it’s fucking classic rock. Skating was good though.
August 31, 2021 6:39 pm
“and have come up with strong clothing designs”
Uhhh… https://www.ecmelodi.com/shop
August 31, 2021 7:17 pm
This is funny considering how you trashed melodi in the groupchat but anything for the check right
September 1, 2021 11:53 am
This isn’t an article, fam. C’mon now.