The Instagram explore page has become a cesspool for angsty skaters to launch the next Supreme using their moms credit card and a few stock images.
So when I first found EC Melodi’s page, I expected them to have run their course in a few weeks and the hype would move on to the next brand. But this hasn’t happened because Melodi is different.
They didn’t just buy some screen printing materials from Amazon and plaster everything in sight with their logo. They’ve taken the challenge of running a skate brand seriously and have come up with strong clothing designs and taken their time to slowly build a cult following with the help of some of the best up-and-coming skaters from across the country. The lack of effort that has plagued so many other young brands clearly hasn’t been a problem for Melodi.
Building off the success of their previous two videos, EC III showcases the crew’s unique styles over a perfect mix of recognizable east coast spots, and a slew of fresh ones, all cut together with b-roll and music choices that give the video a sense of playful eeriness.
It’s filled with cameos from pros, like Andrew Reynolds and Stephen Ostrowski, and stars some familiar Melodi faces like Efron Danzig, Toby Bennett, Kyota Umeki, Akobi Williams, Coles Bailey, and more.
Related Posts
Comments
Popular
-
JENKEM MIX 98: KADER SYLLA
Listen to this instead of the mindless Spotify playlists taking over your music taste in adulthood.
-
THE OSIRIS D3 DESIGNER SPEAKS ON DAVE MAYHEW & UNDER ARMOUR’S RIPOFF
What was once just the ugliest skate shoe may now be the most legally contested one too. The D3 does it again!
-
APPRECIATING LATINX IMMIGRANTS THAT SHAPED SKATEBOARDING
Tired of hearing that skateboarding is just some white boy shit? Here's a reminder that it's not.
-
DISSECTING ILLEGAL TRICKS WITH “THE BUNT” GUYS
Which tricks are illegal and do they stay illegal forever? We talked with the guys from "The Bunt" podcast on this silly and controversial issue.
-
HOW NIKE SB’S DUNK CULTURE AFFECTS SKATE SHOPS
Reselling sneakers has grown from an eBay hustle into an industry, and skate shops have become inadvertent players in it.
September 4, 2021 9:16 am
Thanks for write this blog for us.
https://www.topsandbottomsusa.com
September 6, 2021 9:53 am
Very interesting post. Great thoughts. Thanks for sharing with us.
September 8, 2021 4:21 am
Melodi vids are Supreme rip offs at best come on. At least the kids are having fun thinking they’re the shit though
September 20, 2021 2:02 pm
This is very interesting to read this blog. Thanks for sharing with us.
https://www.topsandbottomsusa.com