We’re hyped to announce our latest collaboration with a longstanding Bushwick staple, Tortilleria Los Hermanos. If you’ve ever been around North Brooklyn and gotten off at the Jefferson Ave L train stop, chances are you’ve walked by.
A little bit of backstory: ever since Jenkem moved out of cafes and living rooms and into a proper office, we’ve been headquartered in Bushwick, Brooklyn. It’s historically a Black and Latino immigrant neighborhood, with tons of residents originally calling countries like Puerto Rico, the Dominican Republic, and Mexico home.
Of course, there are plenty of US-born transplants (including ourselves) who have moved into the neighborhood in search of cheaper rents and bigger living spaces, too. We’d be lying by omission if we didn’t acknowledge those things attracted us to the neighborhood as Jenkem grew and looked for a place to establish some roots.
Right across from our first office at 49 Wyckoff Ave was Los Hermanos, a no-frills, affordable, and delicious Mexican food joint that kept us happily fed over the years with their amazing tacos, quesadillas, and tortas. We’ve taken business meetings, had staff lunches, and gotten huge to-go orders at the restaurant many times.
In a way, they’ve been a part of our story and growth, and our editor, Alexis Castro, who is also of Mexican descent, wanted a way to celebrate his connection to both Jenkem and the beloved establishment that represents his heritage.
Alexis hit up the family that has run the place since day one, and they agreed to let us work on some original merch designs for them. All proceeds will be split between us and the restaurant.
The products are available today directly on our shop, so check them out and grab one, and if you ever find yourself in Bushwick, make sure to swing by Los Hermanos for a delicious meal.
More content soon.
Love,
Jenkem
—AVAILABLE HERE—
Related Posts
Comments
Popular
-
BRIAN SUMNER ON LEAVING THE SKATE INDUSTRY AND FINDING CHRISTIANITY
"People are going to hate you for different stupid reasons, but people shouldn’t be divided over the faith."
-
MY EXPERIENCES IN SKATEBOARDING
"I've been terrified of garnering the reputation of 'ramp-tramp' or 'pro-ho' just from spending time with skaters."
-
A SERIOUS REVIEW OF MARK SUCIU’S SERIOUS “VERSO”
Verso asks that we pay it a kind of attention many of us automatically do not. Knowing this, we choose to either look more closely or let it pass before our eyes the way the rest of skating does.
-
WHAT HAPPENED TO GERSHON MOSLEY?
From punching Andrew Reynolds, to not getting "pimped" by the industry, Gershon covers everything you wanted to know.
-
WHAT THE HELL IS GOING ON WITH ILLEGAL CIV?
The Illegal Civ stuff feels like an ongoing soap opera, so to air out any confusion we talked to a few key characters.
September 27, 2022 11:18 am
This is really dope. Big up the family businesses. Big corporations have no soul and lack positive energy.
This type of collaboration is where it’s at. Respect!
September 30, 2022 1:01 am
you guys didn’t think to do one with Lacoste?