Posts Tagged John Lucero
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WHY ARE PEOPLE RIDING ODD SHAPED BOARDS AGAIN?
"Not only is this functional and it looks good and you look down and feel cool, it’s a statement saying that I reject everything you guys are about"
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WHAT WOULD MAKE SKATERS DITCH THE BIG SHOE BRANDS?
We asked younger skaters how small shoe brands could win back their business from the big budget behemoths.
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MY EXPERIENCES IN SKATEBOARDING
"I've been terrified of garnering the reputation of 'ramp-tramp' or 'pro-ho' just from spending time with skaters."
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HOW CAN WE HELP KEEP SKATE SHOPS ALIVE?
For years brands and skaters have blindly cried "support your local," but we asked shop owners about other ways we can all provide actual help.
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8 ARTISTS REIMAGINE THE INDEPENDENT LOGO
What would an Independent rebrand even look like?
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MEET UNITY, SKATEBOARDING’S MOST PROGRESSIVE CREW
"Never has my gay life intersected with my skateboarding life. If anything, maybe I’d worked to pull them apart."